Some might call the current age the digital age. Just see how the current pandemic has transformed our economy and work online, almost overnight. Employees log in to work from home, and students are learning through virtual schools.
Despite the digital revolution and the steady increase of digital marketing avenues, there is one thing that remains – the need to get in front of customers. One of the best ways to get noticed by a customer is via print of banners and displays.
Over the past few years, there has been a steady increase in the usage of fabric displays for trade shows, events, and exhibition purposes. Advances in technology have made fabric displays the go-to choice for many brands. If your company has been doing the same displays using vinyl and flex banners and printers, we think it’s about time you look into fabric displays which are clearly the future of print.
But before we jump into the benefits of fabric banners, let’s just understand how they are made.
Typically, fabric banners created using nylon, polyester, satin, or different types of synthetic fibers.
Fabric banners come with a multitude of advantages. Continue reading to understand our top reasons for choosing fabric as your next print material!
Benefits of Fabric Displays
Fabric weights a fraction of what traditional POS displays and exhibition standees. This property makes it easier to transport. Fabric displays also make transport more affordable because they can be folded and therefore take up a lot less space! You no longer have to pay for extra logistics or transport company chargers.
Contrary to popular belief, printing on fabric actually delivers a higher quality finish and visual. How? The dye sublimation process results in a stronger bond between dye and polyester material; unlike inkjet printers, the colors on the fabric are not printed on as individual dots. In layman’s terms, it means that the visual and graphics on a fabric display are 10-20% superior to vinyl or flex prints.
No Glare with Fabric
One of the most popular reasons for using fabric displays for your next outdoor campaign is that it doesn’t reflect and jar the eye (bring out those shades) like the vinyl print does. Photo-ops are becoming more and more common (thank you Instagram) and fabric banners are perfect for capturing the best photos. The property of fabric absorbs all the light from the camera and leaves you with picture-perfect memories.
Sturdy & Durable
Most invest in the traditional roll-up banners for exhibitions or standees with a metal frame. Did you know that these roll-up banners actually have a shorter lifespan compared to fabric banners? If you are traveling from one trade show to another, the constant disassembling and installation can cause quite a bit of wear and tear on traditional roll-up print material. Fabric banners are sturdy and durable to all the constant packing and unpacking. Furthermore, fabric displays are easier to maintain! How many times have you had to reprint a display because of a stain or scratch? One can clean fabric displays with a simple washcloth.
“The carbon footprint of custom fabric banners is 75% lower than that of other banners.” – US Daily Review
Last, but certainly not the least, fabric displays are an eco-friendly alternative to pollution-causing flex and vinyl prints. PVC harmful chemical trail. Statistics state that PVC is actually the most harmful plastic out there. There is no other material that releases dangerous chemicals like dioxins, phthalates, vinyl chloride, ethylene dichloride, lead, cadmium, and organisations. Currently, there is no safe way to manufacture, use, or dispose of PVC displays.
An increasing number of clients want to partner with vendors and businesses that are socially conscious and adhere to sustainable practices. Opting for fabric displays and banners is one step towards reducing your business’ carbon footprint.
You can read more about sustainable print practices here.
Fabric displays are not only environmentally friendly, but they also will instantly make you stand out in the crowd. Fabric displays are eco-friendly, easier to transport, provide superior quality print, and are also glare resistant. What more would one want?
Are you using fabric displays for your events and exhibitions? How has your experience been?
If you are interested in opting for fabric display solutions for your brand but are unsure where to start, Picatype Printing can help. Our team has over 25 years of experience in designing and printing customised fabric displays for all sorts of events.