How many times have you heard, from your boss or any hiring authority, that one story of a rockstar recruiter that fell through because of a last-minute counteroffer, got cold-feet, or a poor joining package?
Research and experience tell us that maintaining communication between recent hires and the corporate is critical. It is a tricky balance to maintain because you do not want to be an overpowering employer but also want to ensure that the new hire will definitely show up on their joining date.
One of the best ways to make a memorable onboarding experience for new hires is to send them a personalised Welcome Kits (also commonly known as Starter Packs). These kits make them feel a part of the team instantly and shows them you care! It also sets up the employees for success even before they have entered your office doors (talk about efficiency!).
Why Employee Welcome Kits are Essential
- Promotes Employee Engagement- Spark employee pride, engagement, and loyalty through these well-branded kits.
- Fosters Company Culture – Show your new hire what your company is all about. Welcome Kits are an excellent way to share company culture, values, and overall ethos.
- Makes them Feel Welcome – Research shows that in the first two to three weeks, employees are still trying to figure out their fit or social equation with the group. The new hire kits are a brilliant way to combat this uneasy feeling.
Want to know more about what you should include in your onboarding kits? We have rounded up examples of some of the most innovative kits being used by REAL companies. Have a look and get some much-needed burst of inspiration.
7 Examples of Employee Welcome Kits
- Ogilvy & Mather’s – Marketing Agency
There is a reason Ogilvy & Mather’s is one of the world’s most sought after advertising agencies. It leans into its rich culture and values through its well thought out onboarding kits. All the elements in the welcome kit not only highlight the company’s prestigious history but also hint at the fun working culture.
- TAP Portugal – Airlines
We all love the goodies that airlines give us as passengers. Who doesn’t like an additional pair of eye covers or comfy room slippers? Because of increasing airline costs, many airlines are cutting back on these “care” packages for passengers and their employees. However, one airline that is going against this trend is TAP Portugal. TAP Portugal onboarding kit is one that all can envy. The kit includes company-branded items like pens, pencils, USB drive, notebook, and even a personalised letter from the company’s CEO! Now, wouldn’t receiving this kit make a new hire feel right at home?
Vodafone’s welcome kit emphasizes the company’s technical aptitude and includes products that employees can use outside of the office. The personalised earphones, bag tags, and lanyards are ideal for their employees who probably spend a lot of their time interacting face to face with customers. We think it’s the perfect way to promote brand loyalty!
Facebook has quickly become one of the coolest companies to work for. Their current employee benefits and perks have sent an industry benchmark. The social networking giant goes the extra mile for their recent hires. The welcome kit includes a personalised t-shirt, diary, notepad, mouse, and name tag.
Headquartered in Seattle, Washington, tech giant Moz provides a swanky kit to new hires! Moz’s welcome kit includes a t-shirt, water bottle, cloth shopping bag, diary, and a company banner. The entirely personalised onboarding kits is thoughtful, chic, and extensive. It will make their employees proud to flaunt where they work.
Computer manufacturer IBM is another brand that understands the significance of a well-designed onboarding kit. The company gives all of its new hires a backpack full of goodies which includes possibly everything an employee would need – pens, highlighters, water bottle, mug, notebook, notepad, t-shirt, hat, and an abundance of sticky notes.
Here is a picture an employee posted of their welcome kit.
Picture this – you have just signed an offer letter with Dropbox and your start date with them is merely two weeks away. One day, you return home to be greeted by an unusual, but a super stylised box with a glossy Dropbox logo. Upon opening it, you discover a cupcake kit! Yes, Dropbox sends its new employees a cupcake kit, and there is a solid reason behind this. One of Dropbox’s values is a smiling cupcake which represents that the company never wants to take itself too seriously. Imagine the employee’s delight – even before they have started work!
There is a lot at stake for a new employee during their first week of work. There is nervousness and excitement. But it can also be downright petrifying (we have all been there). As an employer, which scenario would you like to present to them? One where they are just assigned a desk and given a box of employee paperwork to complete or one where you hand them a box containing customised stationery, important information, and maybe even a company t-shirt? Our guess would be the latter, wouldn’t it?
Make the right impression for your recent hires by investing in a well designed Employee Welcome Kit that will make your employees feel special and reaffirm their decision of joining your organisation.
Does your company use a welcome kit? If yes, what do you include in it?
Picatype Printing’s design and print experts can help your brand design the most innovative and cost-effective Welcome Kits.